Tato
Client
Tato di Filippo Cristina
Location
Milano e Gargallo (NO)
Date
2016
Credits
Tato
Filippo Cristina
Azalea Seratoni
Oplà Production
Maurizio Maniscalco
Tipografia Testori
Ivrea Grafica
Agep
The Brief
Give substance and concreteness to a new design concept, recently born from the mind of a young entrepreneur with the passion of great Italian taste of the 60s and 70s.
Solution
Create a path of strategic and collaborative development, a guide to the realization of a global brand system. A solid system, ready to face the international market.
A complete project: from the analysis of the enterprise dream to the strategic and visual development of the brand, now ready for the future, thanks to the expression of its own brand values.
Tato was led by a unified and shared strategy, an expression of a made in Italy open to internationality: the two branches of the brand DNA.
The rediscovery of Italian design history trespasses in the use of new materials and new visual and linguistic codes: every product is a new story, which is permeated with deep culture.
The redefinition goes beyond fashion, thanks to a unique branding method, applied to the new concept, which listens to the ambitions of a young entrepreneur, ambassador of the new Italian taste.
The lines use for the products and the admiration of ’70 Italian designers, permeate in any single element of the complex design project.
The Italian style is elevated to myth, the elegance is pursued with the best materials combined with continuous technological innovations: the elements combine together and contribute to create the value and the new brand personality.
To create emotional design.