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Carmi and Ubertis in Jesi for the closing of the Brand Festival
The last day of the Brand Festival in Jesi, saw Elio Carmi and Alessandro Ubertis on the stage of Teatro Pergolesi lead viewers on a journey through the different development models of Brand Identity, because “Brand is not a game”. A successful first edition of the 2017 Festiva Brand, which saw widespread participation in the many events and conferences held in the halls of the most beautiful buildings in the Marche region. With the cry of “We believe in brand”, the CeU speakers have drawn a complete picture of the possible paths in the creation and management of brand strategy and design, alternating case histories with elements of brand theory.