FNM Group
Client
FNM Group
Location
Milano
Date
2015
The Brief
Realize the new identity for FNM Group, an active public transport holding company since 1877 in Lombardy.
Solution
Simplification of the distinctive sign and definition of a Brand Language open to potential developments, maintaining the predefined institutional colors.
FNM communicates with strength and decision their skills in strength and movement. The horizontal line is the distinctive, extensible and dynamic sign.
THE SOLID BALANCE OF THE HISTORICAL INSTITUTION IS CROSSED BY A GREEN GRADIENT LOZENGE THAT, AS A FRIEZE, BREAKS STATICITY AND INTRODUCES MOVEMENT.
The evolution of a historical Milanese reality is told through an immediate brand, designed to allow an easy extension and application. The sign is rotated, multiplied, aggregated. It determines a solid pattern, flexible and distinctive.
It is part of the brand language that will extend over time.
The system is integrated into a highly recognizable Brand Architecture, with a nominal declination that makes the different areas.
From road transport to bike sharing, digital connections, security, services, apps, energy and logistics: the whole new world of FNM is illustrated and supported by the project of rebranding and repositioning of the identity.
The Locoitalia group applies the new identity on the liveries of the new Bombardier E494 electric locomotives, which will go into production from 2018.