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New visual identity for “Collegio Universitario dei Cavalieri del Lavoro Lamaro Pozzani”
It is an honor to present the new brand designed and created for “Collegio Universitario dei Cavalieri del Lavoro Lamaro Pozzani” and the social identity of the “National Federation of Cavalieri del Lavoro”, an institution of the Italian Republic, established in 1901, which gives the honor “Virtue of work” to Italian women and men who have distinguished themselves in five sectors: agriculture, industry, commerce, crafts and credit and insurance activities.
The new brand takes up the centuries-old tradition of the Cavalieri del Lavoro revisiting in a contemporary key some distinctive elements of identity. The heraldic bee, for example, symbolizes industriousness and cooperation, while the shield takes on the connotations of an open book, synonymous with cultural erudition.