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CeU for Gruppo RCS

Carmi and Ubertis oversaw the brand strategy project of its new Business School for the RCS Group: RCS Academy, a reality focused on the cultivation of talents and the growth of skills with an offer for young people, managers and professionals.

The visual identity of the Business School speaks an international language that combines the identity elements of the Group with the graphic traits of the university tradition.

Carmi and Ubertis also oversaw the institutional launch campaign, the editorial design and the space design of the two Education Centers where the masters will be held.

The project was managed from a governance perspective with the aim of contributing over time to consolidating and increasing the awareness and equity of the RCS Academy brand.