Generali Group – The Academy
Client
Generali Group
Location
Milan – London – Trieste
Date
2014 – 2015
Credits
Machas
Ray Oranges
Roberto Biadi
The Brief
Build the Generali Academy identity: area focused on the training of the professionals of Generali Group.
The Solution
Creation and development of a total branding project able to distinguish and characterize the different training programs, thanks to the realization of an illustrative collection by Ray Oranges.
How to express the training value of the programs, transforming them into useful instruments to express the motherbrand value. The professional path of the individual is expressed by images where the protagonist teams take part in common paths, which represent the Group values.
A mission that trusts to a creativity featured by defined lines, evocative worlds, stories about people who walk through their future.
To tell the leadership of a Group, every day fed by the ambitions of young professionals.
Lines and horizons represent a common system where to insert the distinctive elements of each program.
The gifts of the single courses express the Academy values, such as the small mirror ME/WE Generali or the hot-air balloon realized for Women Hub – Global Leadership Program.
The total branding project is developed in coherence with the brand strategy of Generali Group and with the limits of brand identity. The system has been applied to all the communication material and declined on the different touchpoints, digital and not, as well as to an illustrative video about the corporate goals.
