DIMO
CLIENT
DIMO
DATE
2019
THE BRIEF
Dimo, Euronics partner, asked for a consultancy and operational project to guide brand development. The project is part of a sales strategy that includes more commercial areas dedicated to communication and assistance and less to display, in a process of selling models renewal, more virtual than physical.
THE SOLUTION
Following Euronics brand guidelines, a renewed Brand Language was defined to convey a new positioning and a new set of services. The models of physical shops and of virtual contact were defined. From these assumptions an integrated communication system born, ranging from flyers to e-commerce, from setting up new stores to packaging of the products sold online.
The label is born from the typography of the Dimo brand and becomes the basic sign for the construction of a modular visual alphabet that originates the proprietary communication format Euronics – DIMO.
The need for renewal of sales and loyalty models has extended the brand product range. So the offer was segmented to the public through the creation of sub brands.
The in-store communication tools have been designed to facilitate the customer journey in the PoP layout. Interactive totems, displays, videos, wayfinding: everything contributes to the construction of a renewed brand experience in the shop.
The Dimostore logo was designed for the e-commerce presence of the Dimo brand. The choice of the name reflects the desire to present itself to customers as a virtual and close shop, not as a mere online product catalog, for bearing a constant dialogue with costumers also with social media.
The creative concept for the social media communication plays on the visual association between electrical appliances and objects or animals. Combined according to a recall between forms, they create images of unexpected metamorphosis.
Various materials have been created for the DIMO For You services, including a promotional video, the summary totem for DIMO points of sale, flyers in multiple formats.
