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The project for Le Gallerie degli Uffizi arrives at the Brand Festival
On the occasion of the third day of the Jesi Brand Festival, Alessandro Ubertis and the director of Le Gallerie degli Uffizi Eike Schmidt, they will recount the memorable experience of the identity project for Le Gallerie degli Uffizi. It will be a backward journey, in the heart of a museum brand destionation project, where it will be possible to listen to the direct testimony of those who lived from the inside the ideation, the creation and the birth of the new brand.