Altroconsumo – Identity
Client
Altroconsumo
Location
Milano
Date
2016
The Brief
Process the corporate identity and the visual language based on the internal developments of the organization.
Solution
Definition of a strategic plan for the brand and the subsequent design of an instrument which enables the optimal management of the corporate image.
WE HAVE DEVELOPED A HOMOGENEOUS BRAND PLATFORM ABLE TO ALLOW VISUAL AND VERBAL FLEXIBILITY.
A trademark is not a brand. More marks contribute to the construction of a recognizable and declinable brand identity.
Colors, prints, illustrations, symbols, images are associated with their application rules, logics of use, norms and limits.
Altroconsumo, the concrete and authoritative landmark of consumers, specializes in and creates 4 operational dimensions that guide the stakeholder in understanding the articulated reality of the organization.
The visual and verbal treatments, which are consistent compared to the interest and offer of the specific public, collaborate on the construction of the promises for each area.
The visual and verbal treatment, consistent with specific public interest and offer, collaborate on the construction of each area promises.
