Collegio Universitario Cavalieri del Lavoro Lamaro Pozzani
Client
Collegio Universitario Cavalieri del Lavoro Lamaro Pozzani
Date
April 2018
The Brief
Realize the new visual identity of the “Cavalieri del Lavoro Lamaro Pozzani University College” and the social identity of the “National Knights of Labor Federation”, an institution of the Italian Republic, established in 1901, which confers the honor on the “Merit of Work” to particularly deserving Italian women and men.
Solution
Starting from the noble tradition of the Knights of Labor, the new visual identity was conceived and developed for the University College.
(Ita) Il segno grafico è stato rivisitato e ripensato in chiave contemporanea: il sigillo assume i contorni di un libro aperto, dentro il quale sono rappresentate le api araldiche, brand proprieties distintivo della Federazione Nazionale dei Cavalieri del Lavoro.
THE BRAND, COLORED BY BLUE # 003B6F, TRACES A LINE OF CONTINUITY WITH THE HISTORICITY, AUTHORITY AND TRADITION OF THE UNIVERSITY COLLEGE.
The character identified is Mercury Text.
The new brand communication of the University College updates part of the system of the National Federation of Knights of Labor.
