FestivalFuturo
CLIENT
Altroconsumo
DATE
2015 – 2018
THE BRIEF
Communication strategy and visual concept of FutureFestival the annual event of Altroconsumo which, every year focuses on the consumption experience of people through the deepening of new and current topics. The central theme on which the 5th edition of FutureFestival took place was the “Revolution of things“.
SOLUTION
Ideation of project concept and realization of online and offline communication materials for the FutureFestival. Brand engagement actions that allow optimal management of Altroconsumo’s corporate image.
Identity is designed to be modular, modular and versatile. A series of rectangles that, fitting together, form an ever new and distinctive sign.
We started from the core values of the Altroconsumo group and then turned them into a brand engagement action that involved people to confront each other on new and current issues.
A FESTIVAL IDEATED TO ALWAYS BE CLOSE TO THE CONSUMER AND ITS DAYS ISSUES.
Through an action of guerrilla marketing we brought the FutureFestival among the people, in the streets and on the sidewalks of the city. An immediate and impactful communication that directly involved citizens.
Debates, keynotes, interviews, experiential courses and thematic workshops, within the splendid setting of the Unicredit Pavillon in Gae Aulenti Square in Milan.
We have furnished the rooms to accompany the visitor on a journey, which was first of all an experience.
Now it is in its third edition, the FutureFestival has now become a fixture for the city of Milan.
Every year we are at the forefront to give the event the media impact it deserves, through always new and engaging engagement activities. The Festivalfuturo is, for us, a challenge to be won every year.
