Giuffrè Francis Lefebvre
CLIENT
Giuffrè Francis Lefebvre
DATE
2018
THE BRIEF
After the ELS group (Editions Lefebvre Sarrut) joined Giuffrè, it araised the opportunity to relaunch the identity of Antonio Giuffrè Editore in order to internationalize its market, keeping its historical authority and solid reputation, but extending and updating the services in new ways of distribution and network access.
THE SOLUTION
Redefine positioning, vision and mission; we worked in relation to the industrial development plan and keeping in mind the desire to maintain leadership in those territories where the stories of the different Giuffrè brands operate. These steps generated the Brand Identity and Brand Language development process, declined on editorial proposals, sales platforms, online services, and on the ongoing training area.
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To give shape
The new sign born from the original graphics lines that have build Giuffrè heritage, and those of the Lefebvre Group. A very simple but solid drawing, memorabile and easy to reproduce.
To communicate
The blue color is the Institutions colour palette. Giuffrè Francis Lefebvre acts with professionist and it is a recognized legal and fiscal publishing institution. Authoritative and present throughout Italy.
Publishing is changing
The new graphic and typographic signs support the different digital and analogic application. The coherence of the language is granted by adaptive rules, gived to the professionals who build communication design services for the GLF Brand.
