Sisal – Smart Awp
Client
Sisal
Location
Milano
Date
2015
Credits
Leo Torri
Ivrea Grafica
The Brief
During the presentation for public, developing communication materials dedicated to the new game machine, Smart AWP.
Solution
We define the visual concept, verbal and graphic design focused on the illustration of the strength elements of the new game machine.
Clear lines and shining green: when the game gets design.
Senses and desire for a new gaming experience as the center of storytelling dedicated to the new Smart AWP, designed to improve the player’s experience.
Pure research and innovation lie behind the creation of this machine, which Sisal designed in collaboration with theErgonomics Italian Centre.
Steel, light and premium experience were the elements that guided the development of the visual system dedicated to the new smart machine.
During the machine presentation, we have created a premium gift, dedicated to the most loyal: a coin that celebrates the victory.
