Terre di Pisa
CLIENT
Chamber of Commerce of Pisa
DATE
March 2018
CREDITS
Francesco Biacca
Evermind
THE BRIEF
Define a visual concept for the new identity of the tourist destination of the Pisan territory. The primary objective is to create a strong identity in the Italian tourism landscape and to build a distinctive positioning respect and within the Tuscan offer.
SOLUTION
Terre di Pisa is proposed as a territorial marketing project, a destination brand that uses a single brand to promote the different realities and expressions of the Pisan territory, and be recognizable on the domestic and international markets through a clear and distinctive message.
Terre di Pisa is the umbrella brand that unites, enhances and promotes the Pisan tourist offer by leveraging all the peculiarities of the territory.
We wanted a simple, immediate and effective idea, starting from an iconic opportunity known all over the world that comes from the strength of a consolidated heritage. Because the Tower is already part of the collective memory.
TERRE DI PISA WILL NOT ONLY BE A BRAND, BUT IT WANTS TO BECOME A DISTINCTIVE SIGN, BORROWER OF PRIDE.
THIS WILL BE A COLLECTIVE SYMBOL OF BELONGING, WARRANTY AND QUALITY.
The Tower is the icon of the territory, the synthesis of a territory rich in colors that represent it. From the green nature, to the blue sea, to the yellow hills, to the red sunsets. They are the chromatic sum of a human, natural, authentic and original vitality. Plural, multiple, differentiated.
